Real talk about starting a business, building with AI, and going from idea to income. Articles, guides, and free resources for first-time founders.
Canoo raised hundreds of millions of dollars and filed for Chapter 7 bankruptcy in January 2025. They did not fail from a lack of ambition. They failed because they tried to build five different vehicles at once instead of shipping one. Here is how first-time founders avoid the same trap.
Read moreQuibi raised $1.75 billion, hired Jeffrey Katzenberg and Meg Whitman, and signed LeBron, Spielberg, and Idris Elba. Dead in six months. The real lesson is not the pandemic. It is that they never defined the customer they were building for. Here is how to make sure you do.
Read moreColor Labs raised $41 million from Sequoia and Bain before they had a single user. They were dead in twelve months. The lesson is not that raising money is bad. It is that raising money before you are ready kills you faster than not raising at all.
Read moreThe most common reason businesses fail before they earn a dollar is they never tested the idea. Here is what real validation looks like, and how to do it without spending $800 million.
Read moreThe honest answer, what a real business plan does for you, what it is not, and how to build one without losing a weekend to a template.
Read moreThe playbook nobody gives you for making the leap from employee to business owner, from someone doing it right now.
Read more